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Stefani Zellmer was born, raised and educated in Texas, from which she promptly fled upon graduation. As an advertising copywriter, she’s written ads in Portland, Los Angeles, New York, Miami and Austin, for award-winning agencies such as Crispin, Porter & Bogusky, BBDO, Ogilvy & Mather and GSD&M, who finally lassoed her back to Texas where she belongs. In 2009, she co-founded The Swizzle Collective, where she created brand messaging for a roster of local clients such as Velocity Credit Union, Champions Westlake, Threadgill’s and Ballet Austin. In 2011, she launched her own advertising firm, Zeehive, a brand-building boutique that elevates the art of advertising to women. Though most people call her Stef, she also answers to “Rocky and Zuzu’s Mom.”
As the food writer for the Austin American-Statesman, Addie Broyles writes a weekly column and blog called Relish Austin and her stories usually appear in the Wednesday print section of the newspaper. When she’s not wrangling backyard chickens or her two young sons, the Ozarks native and University of Missouri graduate writes about women and food at TheFeministKitchen.com and is the advisory council chair of the Austin Food Blogger Alliance.
In 2011, Addie was named by Tribeza magazine as one of the top 10 Austinites to watch and was voted the top food writer in the city by the Austin Chronicle. She recently won the National Headliner Award for special or feature column on one subject by an individual. You can follow her on Twitter @broylesa.
Wendi Aarons is an award-winning writer and humorist whose work has been seen at McSweeneys, The Wall Street Journal, The New York Times (quoted), The Stir, Fresh Yarn, Parentwise Austin, BlogHer, AustinWoman, the San Francisco Chronicle, Parents Magazine, KUT, HybridMom and many other places she just can’t remember because she really likes wine.
In 2009, Wendi was a Voice of the Year winner at BlogHer, the world’s largest conference for women in social media, and was also a BlogHer Voices of the Year Honoree in 2011. She was asked to speak on comedy writing twice at BlogHer conferences and in in August 2012, her other blog TheMouthyHousewives.com will be hosting an official BlogHer party with upwards of 3,000 invitees.
Wendi’s popular humor blog, www.wendiaarons.com, was recently named “Editors Choice Funniest Mom Blog” by Parents Magazine. (She can’t believe it, either.) She is also proud to have helmed the 2011 and 2012 sold out shows of Listen To Your Mother Austin as Producer/Director.
Prior to breeding, Wendi was a copywriter. Prior to Texas, she worked in various capacities for Warner Bros., The Gersh Agency, and Walt Disney Pictures. She holds a B.A. in Film from the University of Oregon and now holds two adorable sons, Sam, age 10 and Jack, age 8. She and her incredible husband Chris love Austin and not just because of the breakfast tacos.
A 4th generation Austinite and Trailer Food guru, Tiffany Harelik offers a fun blend of professional enthusiasm and sexy hometown charm that the broader foodie & locavore audiences will find both humorous and interesting. With her Masters’ degree in Health Psychology, and a passion for sustainable health and green living, Tiffany is a strong advocate for eating locally, minimizing negative environmental impact and leaving the camp site a little better place than when she set up the tent. She has been engaged in a number of visionary projects and enjoys yoga, biking and playing with her foster dogs from the Heart of Texas Labrador Rescue. She also loves equestrian sports, cooking for friends, traveling and writing.
Photo by Rudy Arrocha
Sabrina Parsons is CEO of Palo Alto Software, developer of the best-selling business planning software, Business Plan Pro. Palo Alto Software develops software and tools specifically targeted for entrepreneurs and small-business owners. Sabrina assumed the CEO role in May 2007 and is responsible for Palo Alto's business planning, fiscal and strategic goals and all of the company's traditional marketing.
Sabrina began her professional career with the marketing team at EnCommerce. In 1997, she became Director of Online Marketing at CommTouch Ltd. an email services company, and left in 1999 to help start Epinions.com. Epinons.com was bought by Shopping.com and later by eBay, becoming an eBay property.
In 2000, Sabrina founded Lighting Out Inc., an internet consulting company. While at Lighting Out, Sabrina focused on improving conversion rates online for clients, achieving, in some cases over 100% conversion rate improvements.
In 2001, she moved to London, continued consulting with Lighting Out, and also founded a software distribution company. She eventually sold the company to Palo Alto Software and joined headquarters in Eugene, OR as the head of Marketing and Communications.
Sabrina, as a mother of 3 boys 7 and under, is the author of a blog about the challenges and rewards of being a “Mommy CEO” on ForbesWomen.
She is a staunch supporter of entrepreneurs, and supports entrepreneurial organizations. She is President of the Princeton Entrepreneurs’ Network. Sabrina will also chair the 2012 Willamette Angel Conference.
Sabrina believes in community involvement and is helping and volunteering in different organizations in Eugene, OR to help further economic development and public education in the community:
She sits on the Board of Directors for the Eugene Chamber of Commerce on the Board of Directors for Whole Earth Nature School and has been nominated by the School Board to join the budget committee for the 4J School District starting in January 2012. She is also the technology adviser for the Fox Hollow Charlemagne Elementary School PTO.
She is a graduate of Princeton University.
Rachel is an interactive and graphic designer with international experience. She’s worked on three continents and traveled to over 35 countries, learning the cross-cultural aspects of great design. Rachel’s found influence in everything from Slovenian graffiti to Australian aboriginal art and believes that when you experience creativity it follows you everywhere.
After earning a Bachelor of Fine Arts degree at the Savannah College of Art and Design (SCAD), Rachel worked with Traffic Interactive in London, England, and JSA Design in Brisbane, Australia, along with Tocquigny Advertising and Jolly Design in Austin, Texas. In 2005, Rachel started Creative Suitcase to better connect with clients and their businesses.
She specializes in high-end creative direction and strategy for local, national and international clients including Dell, United Way for Greater Austin, Homeaway and The University of Texas. Rachel’s work as both a designer and creative director has been recognized with multiple Austin and national advertising awards. With over fourteen years of experience, Rachel brings marketing know-how and creative solutions to every project.
As a born entrepreneur, Rachel is also a Partner in SwapYourShop, an online community that enables creative professionals to swap home and office spaces, across the US or around the world, while continuing to work remotely for their current employer.
She is also a wife to copywriter Justin Clemens and mom to 22-month old Baylor.
Marissa Vogel has been in her role as Executive Director of Little Helping Hands since June 2009. Little Helping Hands is a 501c3 charitable organization that offers hands-on family volunteer opportunities with a focus on opportunities for children in early childhood within the Austin community. Prior to starting up Little Helping Hands, Marissa worked in various for-profit, small, medium-sized, and Fortune 500 companies covering a variety of industries, including telecommunications, K-12 educational publishing, and pharmaceutical services, spending most of her career in strategic marketing and sales support roles. She received her MBA from the University of Illinois, Urbana-Champaign and her BA from the University of California at Davis. Marissa has resided in Texas for 14 years and in Austin for 5. She is married with two children, ages 7 and 9.